Cadbury - Joytree

Art Director

On a sunny spring morning in Saint Anne’s Park, Dublin, some walkers came across a tree unlike any they’d seen before. The tree had crossed from another world, a world similar to ours but one filled with giggles and chocolate. Word quickly spread and people came from far and wide to marvel at the Joyville tree and its Alpaca Unicorn guardians.

Luckily 4 tree-mounted CCTV cameras, 4 hidden film cameras and 2 hi-tech Go Pros were there to capture every moment.

Directed by Conor Finnegan


  • ICAD - Interactive Kiosk and Installation - Bronze