MCDONALD'S - eurosaver

Art Director

McDonald’s Eurosaver had become stale in Ireland. We wanted to resuscitate its youthful spirit and inject a bit of fun into it again. 

Life for these guys is all about big deals and being a big deal. They make big deals out of everything. Like every possible thing!  Making small matters into big ones. There’s no moderation. There’s no in-between. It’s a complete WIN or FAIL. And it’s all about the drama. The Over-Drama. The over drama about the little things.

But you know what? Don’t worry we get you. Because at McDonald’s we’ve been making big deals over little things for years with the Eurosaver menu. 

Directed by Declan Lowney


Illustrated by Fatti Burke