Tony Hawk was speaking at the Dublin Web Summit, one of the biggest tech conferences in the world. IDA wanted to get his attention, so we created The Hurlboard. It symbolizes old and new; how Ireland’s traditional passion and creativity has inspired a thriving modern tech community.
I had the pleasure of presenting the board to the one and only Tony Hawk and watch him skate it. Then he stuck it up on Instagram, Facebook and Twitter. Result.
ICAD - Earned Media Bronze
and many other design and sports blogs, including the front page of the Metro Herald.