Jameson - taste, that's why
We created a global campaign for Jameson Irish Whiskey that captured Ireland's history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.
The first ad, above, "Scully was to blame", is set in late 19th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. "Coopers" follows the journey of duo Dempsey and Flanagan, who panic when their prized barrels are loaned to a local brewery. A documentary series called "The story behind the story" also provided glimpses into real people and places behind the brand.
Director: Matthijs van Heijningen
Photographer: Wade Brothers