Murphy's - When it Rains it Pours

Role: 
Digital Art Director & UX

After the wettest summer in Irish recorded history, we were asked by Murphy's to advertise their famous Irish Stout. They wanted a traditional advertising campaign but we convinced them that earned media was a viable way to reach a younger customer base.

In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.

Awards:

  • Cannes Lion Mobile - Bronze
  • Mobile Marketing Awards - Grand Prix & Gold
  • ICAD - Integrated Digital Campaign -Bronze
  • APMC - Gold x 3
  • Appy - Silver
  • AIM - Marketing Innovation Award


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