Murphy's - When it Rains it Pours
Digital Art Director & UX
After the wettest summer in Irish recorded history, we were asked by Murphy's to advertise their famous Irish Stout. They wanted a traditional advertising campaign but we convinced them that earned media was a viable way to reach a younger customer base.
In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.
- Cannes Lion Mobile - Bronze
- Mobile Marketing Awards - Grand Prix & Gold
- ICAD - Integrated Digital Campaign -Bronze
- APMC - Gold x 3
- Appy - Silver
- AIM - Marketing Innovation Award
- Creativity Online - Pick of the day
- Best Ads - Best Interactive